From January to June 2025, the number of foreign visitors to Japan reached a record-breaking 21.5181 million, marking a significant 21.0% year-on-year increase. This represents the fastest-ever milestone of surpassing 20 million arrivals since the statistics began and is a pivotal moment for Japan’s tourism industry.
According to the Japan National Tourism Organization (JNTO), June alone saw 3.3778 million foreign visitors, the highest number for the month on record.
| Country/Region | Visitors (H1 2025) | Year-on-year Change |
|---|---|---|
| South Korea | 4.7835 million | +7.7% |
| China | 4.7183 million | +53.5% |
| Taiwan | 3.2847 million | +≈15% |
| Russia | Not disclosed | +103.7% |
| Spain | Not disclosed | +49.1% |
| Middle East | Not disclosed | +53.8% |
| Hong Kong | Not disclosed | −0.4% |
JNTO reports that inbound tourist spending in Japan during H1 2025 reached a record-high ¥4.8053 trillion, significantly above the approximately ¥3.9 trillion spent during the same period last year.
China led with ¥516 billion in spending, followed by the US (¥356.6 billion) and Taiwan (¥291.5 billion). Per capita spending was highest among the UK at ¥444,000.
Most travelers still focus on the three major metropolitan areas—Tokyo, Osaka, and Nagoya. Expanding tourism to regional areas remains a pressing challenge. The government and local authorities are working on boosting local airports, improving transportation, and enhancing multilingual support.
The fastest-ever milestone of exceeding 20 million inbound visitors and the record-high ¥4.8 trillion in spending are positive signs for Japan’s economy. Future focus will be on delivering high‑quality tourist experiences and sustainable tourism models.
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Note:
This article is based on official statistical data released by the Japan National Tourism Organization and the Japan Tourism Agency as of July 16, 2025. The content is intended for informational and news reporting purposes only and does not constitute investment advice or a recommendation to travel. For the latest information, please refer to announcements from the respective official organizations.
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