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Tesla Is in Disarray: Why Elon Musk Is Shifting Focus from Cars

Tesla Is in Disarray: Why Elon Musk Is Shifting Focus from Cars

Tesla Is in Disarray as it faces some of the toughest challenges in its history—political boycotts, falling sales, and risky bets on robotaxi technology. As 2025 unfolds, more industry observers are asking: Can Tesla find its direction again?

Why Tesla Is in Disarray: Sales & Political Pressure

In Q2 2025, Tesla’s global deliveries dropped 13%, with Europe’s sales plunging 45% and China down 18%. These numbers have reinforced the view that Tesla Is in Disarray. Many blame the public backlash against CEO Elon Musk, who has been at the center of a political storm and the “Tesla Takedown” boycott. The brand now faces stiff competition from companies like BYD and Xiaomi, especially as younger buyers look elsewhere.

Robotaxi and Autonomy: A Gamble Amid Disarray

Instead of stabilizing, Tesla is doubling down on robotaxi and “Full Self-Driving” technology. Its June 2025 robotaxi pilot in Austin quickly ran into trouble, leading to an official NHTSA investigation after multiple incidents. The vision-only approach to self-driving has also drawn skepticism from safety experts. These problems highlight why analysts say Tesla Is in Disarray at a critical time.

Leadership, Brand Trust, and Internal Unrest

Tesla’s internal management shakeups are adding to its instability. The sudden departure of a key executive in North America and Europe followed by public criticism of workplace culture (see: Criticism of Tesla, Inc.) has fueled the perception that Tesla is losing focus just when the market is getting tougher.

Can Tesla Recover From Disarray?

Even as Tesla Is in Disarray, the company’s stock has shown resilience, fueled by hopes of a breakthrough in robotaxi or an affordable EV. But rivals like Volkswagen and new electric car models from China and Europe are catching up fast. If Tesla fails to address its core weaknesses, its window for recovery may close quickly.

Conclusion: Tesla Is in Disarray, But Not Defeated

Tesla Is in Disarray, but history shows it has survived adversity before. To win back trust, Tesla must solve political and technical issues, launch a truly affordable EV, and rebuild both internal morale and customer faith. The next year could decide the company’s fate—and whether Elon Musk can put Tesla back on the road to success.

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Tesla Is in Disarray as political boycotts, falling sales, and risky robotaxi plans challenge the EV giant. Can Musk get Tesla back on track?

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David Wilson
Author

David Wilson has extensive experience in currency and commodities trading. He began his career in metal sales and trading at Societe Generale in London. He went on to work as a senior analyst within the FX industry where he developed and refined his own trading and risk management strategies. Having a solid understanding of market dynamics, he founded his own research and asset management services and works with FIXIO to provide timely market commentary on the global financial markets.

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