Lead Generation and Other Related Topics for UTIP Brokers

The geography of providing leads for brokers is extensive.

UTIP Specialists talked about lead generation for brokers, types of partnerships and partnership opportunities.

Primarily, UTIP Technologies Ltd. is a software provider for financial markets. However, thanks to constant expanding of partnership network we have an opportunity to help our brokers get acquainted with new solutions on a lead generation market.

A few months ago, we have engaged on this task very thoroughly and for the convenience of our clients we have started releasing a lead generation digest on a regular basis. Now there are more than 15 partners represented.

Types of partners

Lead generation companies/affiliate networks/affiliates. Those who provide traffic (for brokers). Some of them generate leads on their own, meanwhile the others buy traffic and then resell it to brokers

Full–cycle companies/agencies. Those who either help with lead generation, and in addition to this, they can also assist with the promotion of your Forex company (brand) using, for example, such a tool as SERM. Or there are those who provide traffic not as a separate service, but through a more complex approach, using tools like Outreach, SEO, etc.

· SERM (search engine reputation management) – online brand reputation management,

· Outreach - online business promotion,

· SEO - search engine optimization,

There are also companies that provide their software (platform) for both brokers and lead generation companies to simplify the search for traffic and further work with it. Integration with one such company is currently underway and further in our digest you are going to find out a little more about it.

Partners opportunities

The geography of providing leads for brokers is extensive. Some of them could help with live traffic, the others - with hot, warm, and cold. There are partners who work on the CPA model, and those who work on the CPL model. There are also who work on both models. The type of payment is pre-payment or post-payment, but it also depends on the terms and agreements with the partner.

Technical part

We have an open back-office API that brokers can provide to new partners for integration with us. The integration process is quite simple for them.

If the lead generation issue is relevant to you, we are ready to assist you, also to keep you updated on this or the other subject matters and use all the possibilities of our services and our partners. Find out more information on the UTIP website.