CFI Financial Group has strengthened its leadership team by onboarding Elena Kupriyanova as the new Global Head of Marketing. She will focus on strengthening the Fx/CFDs broker's marketing efforts and promoting its global franchisees.
In her marketing career, she has focused on the integration of Artificial intelligence and data.

[The future of trading lies at the intersection of technology and human collaboration, where AI's power meets people's ingenuity,] Kupriyanova said in a statement. [Together with CFI, we will build a trading experience that is smarter, more intuitive, and more rewarding than ever before.]

The Future of Marketing Is with AI

Kupriyanova had an impressive career so far, working for several other brokers in marketing-related roles. Previously, she worked for Exness and the Capital.com group, consisting of Capital.com and Currency.com. Most recently, she was a Chief Marketing Officer at a startup.

She also brings a ton of experience from roles in various geographies, including the Commonwealth of Independent States, Asia-Pacific, the European Union, and the United States.

[Her extensive experience in building and managing successful marketing departments and her expertise in AI and data-driven approaches will be invaluable to our efforts in delivering the best trading experience to our clients," said Hisham Mansour, the Co-Founder and Managing Director of the CFI Financial Group. "We are confident that with Elena's leadership, we will further enhance our global reach and position as a leading provider of online trading services.]

An Expanding Broker

Established in 1998, CFI is a well-known trading brand in the Middle East. It has strengthened its presence in the region with the recent opening of an office in Egypt. Moreover, the broker has a presence across locations in Asia and Europe.

Meanwhile, CFI is strengthening its brand with sports partnerships, a preferred marketing channel of the trading industry. It became a sponsor of the Mubadala World Tennis Championship held last year and entered into a partnership with the Jordan Football Association (JFA).