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Announcement of Service Name Change and Reasons Behind It

Post Date : 31-03-2024

We are pleased to announce that our service name will change from "FiXiFX" to "FIXIO", effective April 3, 2024. Additionally, our official website's URL will change, but access through the old URL (www.fixifx.com) will remain available.

The new official website URL is as follows:
www.fixiomarkets.com

【Background of the Change】
Difficulty in Pronunciation and Memorability of Service Name:
We have received valuable feedback from many customers and partners that the name "FiXiFX" is challenging to pronounce and remember. By changing to a simpler and more memorable name, "FIXIO", we believe we can evolve into a brand that is more approachable and familiar to a wider audience. We also believe that a simple and easy-to-remember name will contribute to improving brand recognition.

Trademark Issues and Risk of Confusion with Other Products:
The old name "FIXI " had similarities with trademarks of other companies in the European region, posing a risk of legal disputes and confusion with other companies as we promote international expansion. To minimize such risks and smooth our international expansion, we deemed a name change necessary.

Meaning Behind the New Name "FiXiO":
The new service name "FIXIO" symbolizes a return to the "origin" as an FX broker, embodying our strong will to provide customer-centric FX trading services. The "O" represents a new beginning, signifying our role as an Abook broker connecting customers with the foreign exchange market and our commitment to providing true online FX trading services.

FiXiO is committed to providing higher quality services to our customers with this name change, as we strive for further effort from all our employees. We sincerely ask for your continued support and patronage.

Contact Information:
FiXiO Customer Support
Email: [email protected]
Website: www.fixiomarkets.com

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